Retail manaement Essay Example | Topics and Well Written Essays - 1000 words

Retail manaement - Essay Example The proposed complex will have one retail establishment and 40 different spaces of which many will be for places of business. The boutique will experience low rivalry which is a positive factor. The Downtown Arcade likewise has its drawback. The designers are putting a 8% corporate expense demand on all deals after $225,000. These sorts of duties are regular events at shopping centers, however it is somewhat high and the $225,000 application charge point is excessively low. This region has been a business phantom town for more than 50 years. There is a great deal of uncertainly if the zone can be changed into a significant level business action region. The second potential area is called Tenderloin town. The spot is a urban zone wherein there is business movement. The area has a ton benefits. The space is accessible for $1250 per month for a 900 square territory part. The agreement is a short multi year contract which gives the entrepreneur adaptability. There are not additional charges identified with huge complex structures. The proprietor is an individual Stephanie knows and trusts. The area has its impediments also. There are three other little attire stores in the region, so there is rivalry. The store is situated in the storm cellar of a home, along these lines the area has perceivability issues and constrained stopping. The degrees of strolling traffic for this area are conceivably low. The third area is called Appletree Mall which is a built up shopping center with 8 years of presence. This area gives advantages to Stephanie’s boutique. The shopping center has heaps of customers and a lot of guests. The deals of the shopping center went up by 12% a year ago. The space accessible is bigger than different parcels with a general space of 1200 square feet. The boutique would get a lot of stroll by traffic to the store which produces loads of deals. The shopping center is found simply off an interstate parkway which brings extra clients which are not really occupants of the area. The Appletree Mall additionally has its

Claudius Ptolemys Contributions to Science

Claudius Ptolemys Contributions to Science Claudius Ptolemy The old world can be followed back to times of baffling and confounding individuals. A few riddles, be that as it may, stayed unfathomed till date. Life, during those occasions, was totally different; people performed exercises and errands that gave a ton of noticeable quality to the Gods and were fundamentally founded on the pattern of nature. Unexpectedly, today, life has taken 360 degrees turn. Our life today is practically subject to innovative devices. The change from that point to now has been gigantic. There is an obvious contrast seen in the ways of life of both the ages. What's more, it isn't only the way of life there is a tremendous contrast even in the reasoning. Since ages, numerous inquiries have regularly been gathering in the human psyche, for example, what are the components of the earth, what number of landmasses are there on the Earth, and what are the elements of the Moon and the Sun in our everyday lives. Presently, the responses to these inquiries are only a tic k away. Yet, when a comparable situation more likely than not developed during antiquated occasions, individuals may have related it with some fantasy or an old wives’ story. The change of individuals from an old time to the cutting edge one was actually a long procedure where savants, masterminds, mathematicians, space experts and geographers more likely than not put over their perceptions and hypotheses to the overall population. Notwithstanding, change is rarely simple. Their thoughts and ideas were not acknowledged in a split second. Truth be told, they were totally dismissed by and large and they were criticized just as embarrassed due to their convictions and ideas. In any case, every one of them held fast and battled for what they accepted was correct. After a progression of untiring endeavors, they were remunerated and were demonstrated right a very long time after they died. It was the perception and commitment of these individuals which have now advanced into hypotheses and ideas that assist us with rearranging and demystify our lives. Let us shed light on the life of one such individual who made a huge commitment in completely changing us. His name was Claudius Ptolemy. He was a Greek-Roman resident, who showed various abilities of stargazing, arithmetic, georgraphy, crystal gazing and verse. Interpreting the Enigma In a far off town of Ptolemais Hermiou in Thebaid, Egypt, a youngster was naturally introduced to the group of Ptolemies. The family was the relative of Ptolemy Soter, a powerful General from the military of Alexander the Great in 90 AD. Despite the fact that the family was established in Egypt, the Roman impact on the family was with the end goal that the baby was given a Roman name, Claudius. The name Claudius is a Roman nomen (Roman naming framework) and the way that Ptolemy bore it, demonstrates that he lived in Egypt under the standard of Romans . Not a lot is thought about Claudius Ptolemy’s childhood or his family. â€Å"Where did Ptolemy come from?†, â€Å"Where was he born?† are the inquiries which are as yet posed to today however the appropriate responses have been lost with time. All that is referred to is Ptolemy begun getting eminent as somebody who had a sharp numerical and cosmic sense. He got well known in Thebaid and later, in Alexandria, where he started to dwell in his adulthood. Star Gazing Not a lot is thought about Ptolemy’s family, aside from what can be deciphered from the subtleties of his name. Nonetheless, the advanced analysts make certain of one actuality, that it was Ptolemy who composed the extraordinary order called Almagest at around 150 AD. Ptolemy wrote in Greek and used Babylonian galactic information. Despite being a Roman resident, the vast majority of the researchers went to a typical understanding that Ptolemy was ethnically Greek, albeit some others likewise had the assessment that he was a Hellenised Egyptian. In a large portion of the later Arabic sources, he is alluded to as, ‘the Upper Egyptian’, which implies that he may have had a place with southern Egypt. Consequently, the Arabic geographers and physicists alluded to him by his Arabic name Batlaymus. Ptolemy constructed his notoriety attributable to his cosmic works, wherein he had recorded the presence of 1000 stars, out of which 300 were his finds. He is likewise acknow ledged for concocting the primary pragmatic hypothesis of Refraction of Light. He was exact in his conversations about the components of the planet. Ptolemy concocted an arrangement of the antiquated perspective on cosmology in a galactic manual called Almagest. He utilized the 800-year-old cosmic perceptions by his forerunners as a source of perspective point for this reason. He likewise included his decisions the premise of this reference as his vision of the universe. Ptolemy’s replacements believed the Almagest to be the Gospel of cosmology for a long time all through medieval Europe. The antiquated Greeks put stock in the hypothesis that the way of the planets was totally round, were disposed of later as it was demonstrated later that the circles of the planets are curved. Indeed, even Ptolemy had been persuaded by this prior conviction. Going Into the Orbit In Ptolemy’s manual, it was plainly observed that he followed the means of Aristotle, whom he thought about his optimal. Aristotle had concocted a hypothesis that the planets moved in a nonstop and uniform movement in flawless circles. According to Ptolemy’s perception he reasoned that earth is a circular article which remains uninhibitedly suspended in the focal point of the Universe. One of the examinations uncovered the stars to be bodies which were fixed to a solid outside of the Universe which lay past the circle of Saturn. Countless these investigations depended on Aristotle’s reasoning however Ptolemy included his contributions by figuring the movement of every planet in extraordinary detail and in this way thought of his commitment to space science. One of his initial works, the ‘Almagest’ gave a nitty gritty investigation of the Mathematical hypothesis of the developments of the Sun, the Moon and different planets. Ptolemy’s hypothesi s that the planets move in roundabout epicycles along their circles, which was generally welcomed during those days. The Almagest was safeguarded in Arabic original copies, as the vast majority of the Classical Greek Science. By the twelfth century, it picked up the ideal notoriety and was generally looked for after. Because of its fame, it was made an interpretation of twice into Latin, once into Sicilian and afterward into Spanish. Like Ptolemy’s ancestors, his model was geocentric and gotten practically complete acknowledgment all around until less difficult heliocentric models were presented during the logical insurgency. Ptolemy’s hypothesis of Planetary Hypotheses stretched out past the clarification given in the Mathematical model of the Almagest. The Planetary Hypotheses delineated the physical acknowledgment of the Universe as settled circles and utilized the epicycles of this planetary model to depict the components of the Universe. As indicated by his counts, the sun was at a normal separation of 1,210 earth radii, while the sweep of the circle of the fixed stars was multiple times the range of the Earth. To compute cosmic figurings in Handy Tables, Ptolemy presented an effective instrument which arranged all the information required to ascertain the places of the Sun, the Moon and the planets, just as the rising and setting of the stars and the shrouds of the Sun and Moon. This Handy Tables turned into the fundamental model which was ad libbed later as galactic tables or zijes. Ptolemy likewise chipped away at a star schedule or Almanac, which he arranged with the assistance of the places of the hands and vanishings of stars during the sunlight based year. This was introduced in the Phaseis (Risings of the Fixed Stars). His perceptions had an immense effect back then and made Ptolemy to some degree a soothsayer or researcher. Mapping it Out Aside from Ptolemy’s gigantic commitment to the comprehension of cosmology all through the world, he additionally set out the preparation to the future cartography or the investigation of maps. He composed another treatise on the lines of the Almagest, assembling his insight into Geography, alongside what was at that point known through the Roman Empire. A significant wellspring of data for the book, Geographia, composed by Marinos of Tire, a prior geographer and the gazetteers of Roman and old Persian Empire. Ptolemy started the book with a conversation of the information and the techniques utilized by him to record the book. The book was written in a much sorted out example on the lines of following a stupendous plan. He appointed co-ordinates to all the spots and geographic highlights he knew in a matrix that crossed the globe which was very like crafted by Marinos. The Latitude that we are aware of today and is estimated from the equator was finished by Ptolemy yet he named it as climata, which was the length of the longest day as opposed to degrees of bend. For instance, the length of the mid-summer day expanded from 12 to 24 hours as one moved from the equator to the polar circle. In books 2 through 7, Ptolemy utilized degrees. He doled out 0 degrees longitude to the Blessed Islands or the Canary Islands, which was the most western land on the outrageous left of blue ocean of Ptolemy’s map. This was recognized by the six spots that were likewise marked as Fortunata islands. Most medieval mapmakers adhered to the directions that Ptolemy had contrived and referenced it in the Geographia. The second piece of the Geographia contained Ptolemy’s Oikoumene or the guide of the entire world. The zone of Oikoumene reached out from 180 degrees of longitude from the ‘Blessed Islands’ in the Atlantic Ocean to the center of China and around 80 degrees of scope from Shetland to against Meroe or the east bank of Africa. His guide showed he thought distinctly about the quarter of the globe. He improved the projections of his maps than they were since the third century BC. Nonetheless, Ptolemy’s maps were incorrect when contrasted with the advanced maps since he took the size of the Earth as being just 500 stadia for an extraordinary hover degree on the globe. The Bible of Astrology Along mind

In Case You Were Wondering

In Case You Were Wondering… 7:48 AM The view from my window If you crane your neck, you can see the distant glint of the Charles. If you dont feel like craning your neck, you can see a silver SUV trundling down Mass Ave. My room has one tiny window (this one) and one larger window facing east, which let in a fair amount of sunlight, especially when we forget to pull down the blinds. There is a nice view of Building 1 and a pleasant reminder that even when the weather gets atrocious, the warmth of the infinite is only a short sprint away. Twenty minutes before 8 AM, I wake up to the pleasant phone noises that constitute my alarm clock, leaving me just enough time to dress myself and perform my morning rituals (namely brushing my teeth and popping my contacts out, among other things) before I need to be at the Z center for morning lifting. 7:53 AM The view as soon as you step out of Maseeh Normally being out of bed before 9:30 AM, let alone 8 AM, would be a horrifying thought. But on this particular day, I feel good, having slept 8 hours the night before, a solid number by anyones standards. As you can see, Maseeh is a convenient stroll away from the student center (the light brown building in the distance), and extremely close to the chapel (currently under construction). In fact, Maseeh is conveniently close to a lot of things, something I grow more and more thankful of as the temperature numbers begin flirting with freezing. 7:57 AM One of the many hallways of the Z center The Z center (more formally known as the Zesiger Sports and Fitness Center) is home to the varsity weight room, my destination this fine morning. Tennis off-season consists entirely of optional lifting, conditioning, and open tennis court times. Last year, I was a horrible potato and somehow convinced myself that I didn’t have time to exercise, so this year, I made a promise to myself that I would make the time. So far so good. 7:58 AM The varsity weight room 2 minutes before lifting, I sit in a corner and nibble on a breakfast cracker, contemplating the tiny dirt balls that are minding their own business in the floor crevices. 9:01 AM Ava 16 and Elysa 17. I see them rolling. Ava is so speedy her face is a blur. Its certainly not because I have shaky hands and cant take focused photos on my phone Word of advice: always lift with buddies. Buddies can keep large heavy objects from squashing you and they are also amazing support to have when you feel like melting into a puddle of tired person. After lifting, Ava guest swipes me into the McCormick dining hall and I enjoy a delicious vegetable omelet and half a grapefruit. Having eaten my fill, I head back to my dorm room and start catching up on my HASS reading for Neuroscience and Society. 11:26 AM The front of the Media Lab I have an appointment at 11:30 AM with a member of the Personal Robots Group as a participant in a research study on human-robot interactions. The email I had been forwarded promised a small robot as thanks in return for 15 minutes of my day, and because I am a shameless lover of free things, I signed up immediately. The study actually only took about 8 minutes and involved smashing things with a hammer: The Emperors New Groove is perhaps one of my favorite Disney movies from my childhood. 11:40 AM My tiny robot! You can tell Im walking because Ive accidentally included my foot in this photo. What you cant tell is how satisfied I am with my tiny robot prize, mostly because fingers cant express any emotion and my wonderfully expressive face isnt in the photo. The tiny robot is currently sitting on my desk unopened, but in a few weeks, once my schedule lightens up, Ill eventually get around to opening it up. Since I dont usually have class until 1pm (which is technically just office hours for 20.110 Thermodynamics of Biomolecular Systems), I still have plenty of time to eat and peruse more HASS readings. Luckily for me, since we just recently took our third 20.110 midterm on Wednesday, OH is cancelled and I only have 1 hour of class today: STS.010 Neuroscience and Society lecture. 2:05 PM Professor Schull about to begin lecture Todays lecture is titled Enhancing the Brain and we discuss the social and ethical implications of present and future possibilities for neuroenhancement, especially via new pharmaceutical methods. Once 2:55 PM hits, Im free for the rest of the day! At 4 PM, I head to the turf for an hour of off-season conditioning, open to all off-season varsity athletes Tuesdays and Thursdays. Despite the biting chill and the discomfort in my exposed ear tips, all the running and jumping up and down keeps me warm. For the most part. 5:05 PM The inside of the J.B. Carr Tennis Bubble Right after conditioning, its back into the bubble for another hour of tennis practice with Elysa 17. There are four tennis courts inside the bubble and thankfully court rentals are free to all MIT students between 2 PM 6 PM every day. Making reservations is just one simple phone call away. After dinner at McCormick (my go to dorm for dining these days), Im back in my room with absolutely nothing to do. I use the term absolutely nothing to do in the sense that my next pset isnt due until Monday and I have no exams until after Thanksgiving. The feeling of weightlessness is amazing and I take a note to savor moments like these, especially considering how terrible some weeks can get. The rest of my night is so relaxed and boring that I dont even bother taking pictures. Evening activities included: snack-munching, internet-browsing, and writing of frivolous things. Oh yes, and plenty of sleep. Sometimes that happens around here, sleep I mean. And when it does (which can actually be more frequent than it is made out to be, depending of course on your time management skills and prioritization of sleep over things like The Internet), it feels glorious. Thursday was a reminder that some days are crazy, some days are hard, some days are amazingly fun, and some days are just plain normal, something that I think gets lost in all of the excitement that does go on here. Everyday is different, and Im thankful for that.

What are Morals and Ethics - 963 Words

Tuskegee Experiment What does morals and ethics mean? Morals are basically a persons standards of behavior or beliefs concerning what is and is not acceptable for them to do. And ethics are a persons standards of behavior or beliefs concerning what is and is not acceptable for them to do. A person is always trying to have good morals and to always be ethical. One of the most controversial ethical and moral dilemmas is the Tuskegee Syphilis Experiment. This is said to be one of the most morally wrong incidents done by the United States’ government ever. President Clinton was quoted saying, â€Å"The United States government did something that was wrong – deeply, profoundly, morally wrong. It was an outrage to our commitment to integrity and equality for all our citizens†¦ clearly racist.† Even president Clinton thought these actions taken against the African American men were terrible for the United States. The Tuskegee Syphilis Experiment tends to make a person feel that way. The technical definition of syphilis is described as a chronic infectious disease caused by a spirochete (Treponema pallidum), either transmitted by direct contact, usually in sexual intercourse, or passed from mother to child in utero, and progressing through three stages characterized respectively by local formation of chancres, ulcerous skin eruptions, and systemic infection leading to general paresis. The Tuskegee Syphilis Experiment lasted for four decades from 1932 and 1972. The United StatesShow MoreRelatedWhat Is Ethics? Ethics Or Morals?2293 Words   |  10 PagesWhat is ethics? Ethics or morals are rules for distinguish between right and wrong, a code of professional conduct that distinguish between acceptable and unacceptable behaviour. 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However, ethics and morals are dissimilar from one another, for there are many factors that differentiate one from the other. Associate Justice of the United States Supreme Court Potter Stewart once stated, â€Å"There is a big difference between what we have the right to do, and what is right. This statement alone encompasses the general distinction between ethics and morals. Morals, as definedRead MoreMorals and Ethics1023 Words   |  5 PagesMorals and Ethics in Society Kalob Lisk Rasmussen College Author Note This paper is being submitted on July 14, 2016, for Thomas Santangelo’s B406 Business Law and Ethical Behavior course. Morals and Ethics in Society Morals and ethics in society play major roles in our lives and our work environments and I am more than happy to write this research paper to help explain the similarities and its key differences. And this research paper will also include where both morals and ethicsRead MoreEthics : Ethics And Morality1476 Words   |  6 Pagesuniversal on ethics and morality. Ethics among different cultures is so vast, even though every culture does have a standard for ethics which they live by. Although ethics is a broad human universal, there is no specific universal ethic. Each world religion holds a different ethic as their highest ethic; it is always a case by case basis. Theory: Ethics serve as an adaptive function in modern environment, more than ever. As society evolves, the standard of ethics also increases. Ethics is a traitRead MoreThe Doctrine Of The Divine Command Theory1488 Words   |  6 PagesIs the churches moral teaching of value only to Catholics or to everyone, and either way, why? Christian morality is centered on assessing the ethical implications of us as people. Who we ought and be, and what actions we ought to take or avoid based on an understanding of the scripture and relevant human experiences. I do not subscribe to the divine command theory (DCT) of ethics, as I believe you can have ethics without God. The DCT proposes that what is morally right is what God has commandedRead MoreIs it Ethical? Essay1465 Words   |  6 PagesFrom a young age, individuals learn about what is right and what is wrong. According to Sandra Crosser, Ph.D., many young children do not have a clear understanding of right and wrong. As children grow, their views on the world develop. Many will argue that children gain their morals from their parents; others say that children get their morals from the people that they interact with. The development of morals is a topic of controversy in both the scientific and philosophical/ethical communities

The Biological Perspective Psychology Essay - 868 Words

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Social cognitive learning is used to further explain values, expectations, and intentions of the individual. This theory was the main stream behaviorist theory for over 50 years, as it focuses on precision and objectivity. It is thought to have advanced science as a whole and has given psychology some of the most accurate and detailed finding to date. 3. The Cognitive Perspective: This is a way to explain how an individual’s thoughts and explanations have a profound effect on their actions feelingsShow MoreRelatedPerspectives of Psychology1141 Words   |  5 PagesPerspectives of Psychology Psychology can be defined as the systematic study of mental processes, couple with behaviors, and experiences (Kalat, 2011). There are many ways in examining, mental processes and behaviors among people, and therefore psychologist uses different perspectives to understand how human beings, think, act, and behave. Some psychologist uses one perspective to analyze behaviors, and other uses a multidimensional approach. Carter Seifert (2013) identified 7 major perspectivesRead MoreCore Assumptions1565 Words   |  7 Pagesare the core assumptions and key features of the biological and psychoanalytic perspectives in psychology? In what ways are they similar and how do they differ? When comparing the biological and psychoanalytic approach to psychology, you are able to see that they are different from one another. For example, the biological approach assumes that the mind and behaviour originate from the functioning of the body and that behaviour is driven by biological instincts. Whereas the psychoanalytic approachRead MoreCore Assumptions1555 Words   |  7 Pagesare the core assumptions and key features of the biological and psychoanalytic perspectives in psychology? In what ways are they similar and how do they differ? When comparing the biological and psychoanalytic approach to psychology, you are able to see that they are different from one another. For example, the biological approach assumes that the mind and behaviour originate from the functioning of the body and that behaviour is driven by biological instincts. Whereas the psychoanalytic approach claimsRead MoreHistorical Perspectives of Abnormal Psychology1320 Words   |  6 PagesHistorical Perspectives of Abnormal Psychology Susan Hardin University of Phoenix Abnormal Psychology PSY/410 Krisit Lane, Ph.D. October 25, 2011 Historical Perspectives of Abnormal Psychology Historical perspectives of abnormal psychology sounds complicated, mainly due to the differing definitions, or interpretations, of what is considered abnormal. 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According to the literature, emotionality includes a variety of contexts, almost exclusively referring to the social relationships and maturation of children and adolescents. Often in the discussions on emotionality, there is a connection to the Big Five trait, neuroticism. In this account, a comparative approach to both the biological perspective and theRead MoreDispositional Essay example1154 Words   |  5 PagesDispositional, Biological, and Evolutionary Psychology University of Phoenix Dispositional, Biological, and Evolutionary Psychology Personality theory has come a long way since its beginning in psychology. Many theorists have based their work on theorists before them, but made changes that indicate that the characteristics of the individual affects the ideas behind their work (Feist, Feist, amp; Roberts, 2013). Comparing dispositional, biological, and evolutionary theories indicates the similaritiesRead MoreAbnormal Psychology1154 Words   |  5 Pages Abnormal Psychology: The field of abnormal psychology is a scientific discipline that focuses on examining the causes of mental dysfunction or abnormal behavior. Some of the major areas of study in this field include emotional disturbance, psychopathology, mental illness, and maladjustment. This scientific discipline examines abnormal behavior since such actions are expressed due to psychological dysfunction that contains some features of deviance, potential injury, and distress. As various typesRead MorePsychology : Theory Of Psychology1637 Words   |  7 PagesIntroduction to Psychology Module 1. Explain how a person committed to each of the following contemporary perspectives would explain human aggression. a. Psychodynamic: A person committed to psychodynamics would see that human functions are based on the interaction of drives and forces within the unconscious mind of a person. This influences different structures of the personality of the person as well. In addition, a person that is committed to psychodynamics would believe that the fundamentalRead MoreThe Founding Of The First Laboratory By Wilhelm Wundt Essay797 Words   |  4 Pagesof the first laboratory by Wilhelm Wundt in 1879 began the fascination for psychological research. Psychology had not yet became a science until Wundt realized that human activities can be examined through careful observations, manipulations, descriptions, and control aimed at measuring/ predicting behavior. Early on psychology was about the study of behavior and mental processes. Today, psychology ranges from neural messages to cultural influences. Wundt adopted protocols from physiology and physics

Safety Risk Critique Free Essays

Occupational Safety and health risks refer to those elements in the workplace which pose as danger to the employees, the environment and the surrounding community when exposed to them (Confer, 1999). These are things which threaten the safety and health of people if not controlled. In work places, these risks can be environmental which includes pollution in terms of noise and release of toxic gases, physical hazards such as collisions and falls of workers, falling objects and electricity, biological hazards such as fungi and bacteria invasion and chemical hazards whose agents are acids, bases, solvents and any other reactive chemicals (Boyd, 2003). We will write a custom essay sample on Safety Risk Critique or any similar topic only for you Order Now There are guidelines and standards that have been set by the labour agency through the Occupational Safety and Health Administration (OSHA) which must be followed and the standards met by all employers. Failure to comply with the rules and meet the standards results to the employer facing the serious risk of litigation, damage to their image when exposed amongst others (Charney, 1999). Statement of the Research Problem Prime contractors have the responsibility of providing a safe and healthy workplace to all their employees by identifying hazards and controlling them. These contractors hence face the serious risk of safety management when they subcontract. This is because in the event that prime contractors subcontract, they still are responsible for the safety of their employees as OSHA regulations do not relieve the prime contractor of the overall compliance to the standards (Mintz, 1984). These risks include injury to the subcontracted employees, citation of irregularities by the OSHA officials whose origin is the subcontractor’s negligence and violation of the required standards and the risk of negative publicity which could hurt the prime contractor’s image in the market hence reducing his competitiveness. Though the responsibility is shared between the prime contractor and the subcontracting agency, the prime contractor has to find means of ensuring that the subcontractors have implemented effective safety and health regulations so as to avoid exposing the employees to hazards that have been cited by OSHA. Getting a standard means of controlling the subcontractor without taking unnecessary control is not easy. Too much hands on method could cause liabilities to the prime contractor while hands off could end up not being effective. This research aims at getting an optimum and standard care method that should be used by prime contractors to help them minimize occupational safety and health risks related to subcontractors. A Description of the Research Procedures The study started by identifying the responsibilities of employers (in this case of the prime employer and the subcontractors) in providing a safe and healthy working environment to their employees. It then studied the stipulated OSHA regulations concerning situations that involved subcontracting. The study identified the potential safety management risks faced by prime contractors in this situation and the cares that the prime contractors could take to minimize the occurrence of the mentioned safety management risks. It discussed the remedies that prime contractors could take such as contractual transfer of liability by considering certain facts about how responsible the subcontractors were in ensuring safety of their own employees, and studying the policies implemented by subcontractors to ensure safety of their employees before subcontracting. The study identified the main safety related risks for prime contractors and discussed the value of achieving low injury rates. Finally the study researched on how to achieve the best safety performance from subcontractors and made a conclusion. Flaws in the procedural design In my view, the procedural design had no flaws in it. This is because all the elements of a good research are present in the thesis. It has an introduction of the topic and states the problem. It has outlines what the objectives of the study are and justifies them just as any good research usually does. It identifies the problems and discusses the results of the findings. It offers recommendations and a conclusion at the end. The only problem is that we are not told the method the researchers used to use to gather the data that was used to make the make the discussions and draw the conclusions. We do not know whether it was observation, interviews, questionnaires or the other methods of data collections that are normally used in serious research was used in this research.. Analysis of the data The data obtained is reliable and could help the prime contractors minimize safety management risks if they followed the recommendations to the book. The research discusses its findings and relates them to the regulations stipulated by OSHA so that there is no contradiction even when making the recommendations. The study gives several methods and options that could be used and taken by prime contractors to help reduce the safety risks. The data tells us of the safety related risks for prime contractors which include accidents of employees, litigation and harm to the prime contractor’s image all of which could occur as a result of the subcontractor not being keen on adhering to the rules and regulations required by OSHA. The date explains the prime contractors risk higher probability of facing litigation in the event they use too much of the hands on system with the subcontractors. This could be true as they end up being too involved with the subcontractors operation such that in the event an accident happens, they may be blamed as they are seen to be in control. The data also explains that accidents are some of the things in things world which are inevitable and whether the prime contractors follow the recommendations provided or not accidents are to bond to happen and the prime contractors have to be prepared to deal with them. The data discusses that the advantages of achieving low injury rates is that it enables the prime contractors to avoid the risks associated with fatal accidents and hold a good image to the share holders and the public. The data then gives suggestions to the prime contractors on how to achieve the best performance from subcontractors. This basically is by the prime contractors being careful in choosing who to subcontract to. It urges the prime contractors be careful in the method they use to control the subcontractors operations where safety and health issues are concerned so that they do not take the blame by being too much involved (higher side of the hands on method). They have to balance their influence. Conclusion We can conclude that the research was a good one as it was detailed in identifying the problem, explaining the potential risks and compared them with the OSHA regulations and gave the solutions to the problems that were not contradicting with the expected regulations. The study further gives recommendations. The data obtained was not biased as it gave both the negative and positive aspects of any suggestion made. It advices the prime contractors on what they should do in order to avoid safety management risks from arising. How to cite Safety Risk Critique, Papers

The State Of Spain During The Early Years Of The 20th Century Can Be S

The state of Spain during the early years of the 20th century can be said to have been a state of great "unease". Spain was one of the first powers to loose her imperial influence, the state was politically unstable, industrially weak and had suffered some humiliating defeats. It can be said that these were the main causes that lead to the great instability of Spain during the Civil war and post civil war periods. Left-winged radicalism and nationalistic movements, such as the Catalan movement frequently came into conflict with the central government, which lead the government to use corruption more and more frequently as a form of control. The result was a military coup in 1923 lead by Miguel Primo de Rivera. Rivera preferred a more direct way of governing, with a strong Christian base and a very anti-communist attitude. He did not like party politics, preferring to govern pragmatically, at first with a military cabinet, but later on (1926) he decided a systematic government would b e more efficient. So he introduced the `National Assembly' intended to represent different classes and groups, probably to soften the opposition; as well as the Union Patriotica, created to mobilize popular support for his regime. Rivera also managed to strengthen the Spanish infra-structure, but the funding had to come from loans from other nations, because the upper classes would not accept a overhaul in the taxation system. He also managed to encourage industrial growth, which did work to a certain extent because of many internal problems, and the big depression. These financial and political, as well as social difficulties led his regime to end in 1930 because it was unable to stop the attacks from the left, as well as attacks from the reluctant military (who did not like his ideas of officer minimalisation). The next elections were won by the republicans, led by Azana, without too much difficulty. The Republic lasted 8 years before another military coup, led by general Franco, took over the government. The Republic tried to set out major reforms, intending to restructure the whole of Spain. The eight-hour working day was set up, as well as a reduction of officers in the armed forces (by the form of early retirement). Voting rights were given to people at the age of 23, the nobility was abolished and, severe measures were taken against the Church, especially religious education (considered, in a way, a form of propaganda). The region of Catalonia was given some self-governing privileges, like the control of it's own police. The problem was t hat these reforms seemed to be too severe to the right-winged opposition and the privileged classes. So in 1933, Azana's government fell after being defeated by the general elections. The new government was actually a series of coalitions which set out to undo all the reforms produced by the former republican government. This lead to conflicts between what now could be called the two main "fronts". These two camps were the Popular Front (consisting of Communists, Socialist, Anarchists, etc.), and the National Front (consisting of right winged parties and other conservative institutions, such as the Church and the Falange). These parties fought for the next elections after the former coalition government dissolved. The Popular Front won these elections, and so once again, Azana came into power. He tried, once again, to set out all his previous reforms. He alsoexiled Franco, who was considered the greatest threat to the new government. The problem with the new government though, was that it was (in the eyes of the opposition) drifting too far into communism. The National Front could not stand it any longer, so a military coup was hatched, lead by Franco to overthrough the government. This plan was set up so that two main forces, one coming from the north, and the other from the south would eventually converge and snuff out the Republic. The National Front eventually won the civil war, not only because it had financial and military support from Nazi Germany and Fascist Italy, but also because the Popular Front had it's own internal conflicts. Franco's regime proved quite successful. He managed to overcome internal disputes and balance the different Nationalist groups; he left the

Harriet Tubman essays

Harriet Tubman essays Harriet Tubman was a brave woman, she managed to take eleven slaves to Canada, with no one noticing anything. She also did something that was surprising, she took the gun that she had with her to make a slave stay or to die, "We got to go free or die." She didn't allowed a slave to go back while they were traveling because someone might figured that he/she were returning from the running slaves and might have to answer questions. She traveled to differents places to stay like Thomas Garret's house in Wilmington, Delaware. She wanted to get to Canada to have a chance to feel what it would be like to be free. She painted pictures of what she thought Canada would be like, that shows she wanted to be free. In the couples of houses she stopped to get food and to get warm, I believe the persons that owned the houses agreed that they should be free, but they were too afraid to make a move. At the start of the story they were searching for Moses who they thought it was a man, which it was no t it was Harriet Tubman, who wanted to run off slaves. The slaves at the story were patience. Harriet had promised them food, and shelter, when they got to the first stop in the farmhouse the man said they were a lot of slaves and that it was not safe, because the farmhouse had been searched a week ago before they arrived there, so they didn't had what she had promised them. The slaves didn't screamed at her or complained. When they arrived to Canada I think that even though they went through difficulties they got what they always dreamed, FREEDOM which means the condition of being free of restraints. They had to pay a valuable price in able to get freedom which is their lives. They could been killed if they gave up and people would find out, they worked hard to make their dream come true. Harriet is a woman who fought for her rights, and won. Mark Twain thought that being a pilot was cool, because they got paid a good sal ...

What Is the Federal Work Study Program Definition and Guide

What Is the Federal Work Study Program Definition and Guide SAT / ACT Prep Online Guides and Tips If you're brainstorming different methods of funding your college education, you've likely considered working your way through school. The federally-funded Work Study program exists to make this option a little more viable. You don't receive a loan or a grant - instead, you get a job that exists partly because this program subsidizes your wages. Work-study awards are unique components of many students' financial aid packages. Because these awards are so different from your typical loan, grant, or scholarship, you might have questions about how they work, exactly. In this post, I'll go over everything you need to know about Work Study. What Is the Work Study Program? As you may already know, the federal government offers many different types of financialaid to students who need help paying for school. When you submit a Free Application for Federal Student Aid, or FAFSA, you're submitting yourself for consideration for these programs. If you're accepted to a particular school and noted that you would like to be considered for financial aid, you'll receive an aid package from that institution. The package will include the federal aid you're eligible for (grants, loans, and work study awards), in addition to aid awarded by the school (like scholarships). If you're eligible to receive Federal Work Study (FWS), which is a need-based program, the award amount will be listed in this financialaid package. It's built in as a form of "self-help" - basically, it's money that schools expect you to earn during the academic year to help pay for your educational expenses. At this point, you may be wondering how this could be considered an award. It just sounds like a charge you're expected to pay, right? To a certain extent, that's the idea. It's not a grant - you don't get any money handed to you - but it's meant to make your life easier when it comes to getting a campus job. Through the work study program, the federal government subsidized certain jobs (most of which are on campus). Schools hire students with work study awards, and these students' wages are paid in part by that federal money. The amount that the government actually subsidizes depends on the type of work that you're doing, but it good be up to 75% of your wages. Ultimately, this program incentivizes institutions to (1) create jobs that can be filled by part-time students, and (2) hire students with Work Study awards. Example Financial Aid Award With Work Study I've used the FAFSA4caster to come up with an example federal aid award package that includes FWS. In this example, I entered a family gross adjusted income of $65,000 and a total cost of attendance of $65,000. Remember that cost of attendance includes tuition, room, board, fees, and all personal and travel expenses. I'll refer back to this example throughout this article. In this example situation, I would be eligible for $1,465 in Work Study, and $5,500 in Direct Stafford Loans (guide coming soon). The difference between my cost of attendance (CoA) and the total federal aid available to me is $58,035. My expected family contribution (EFC) is $5,930. Let's say for the sake of this example, I attend a school that meets 100% of students' financial need (this, of course, is an idealized and simplified situation). The EFC subtracted from the difference is $52,105, so I'm provided with $52,105 in grants and scholarships. Ultimately, I am personally responsible for working to come up with $1,465 if my true CoA comes out to be $65,000. Who's Eligible for Federal Work Study? In order to qualify for FWS, you must both demonstrate financial need and meet all federal aid requirements. The program is fortunately open to both undergraduate and graduate students. You can use your family's financial information to estimate whether you would receive a FWS award (and if so, how large an award) by checking out the FAFSA4caster. Get step-by-step instructions for using the FAFSA4caster here. The following charts explain all the federal aid requirements in detail. You must do all of the following: Eligibility Requirement Have a high school diploma, GED, or approved homeschool education Be enrolled or accepted to enroll in an eligible degree/certificate program You can check with your school/program’s financial aid office if you want to confirm eligibility Be registered with Selective Service, if you are male and between 18-25 years old If applicable, register with the SS website Have a valid Social Security Number (unless you’re from the Marshall Islands, Federal States of Micronesia, or the Republic of Palau) Sign statements on the FAFSA stating that (1) you’re not in default, and do not owe refund money, on a federal student loan, and (2) you’ll only use federal aid money to help pay for your education Access the FAFSA Maintain â€Å"satisfactory† progress in school If you’re concerned about your academic performance, or have questions about what is considered â€Å"satisfactory,† set up a meeting with your dean or other school administrator. In addition to the above, you must be able to check one of the following: Be a US citizen or US national Have a green card Have an arrival-departure record Have battered immigrant status Have a T-Visa Work Study Jobs Most FWS jobs are on campus, which should make it easier to get from your dorm to class to work. Some nonprofits or public agencies offer FWS positions, although these jobs are relatively rare. Almost any sort of on-campus job could be a Work Study job - in fact, a lot of employers that offer these positions can only afford to hire students with FWS awards (especially because up to 75% of your salary may be subsidized). Examples of Work Study jobs include library staffers, admissions office tour guides, research assistants, and even baristas. I know for a fact that the best student cafe in Harvard Yard exclusively hires students with FWS awards. Getting paid to make (and drink) coffee? Yes please. How Much Can You Make? Your hourly salary will be at least the current federal minimum wage, which is $8.25/hr at the moment. You could possibly earn more, depending on what you're doing and what school you're attending. Many schools have their own campus minimum wages; for example, the minimums at Harvard for work study jobs stand at $10/hr for undergrads, and $12.50/hr for grad students. Work Study Limits There are a few restrictions to where and how you can earn FWS money, but generally it's a pretty flexible program. First, in order to get a Work Study job, you have to attend a school that participates in the Work Study program. Your school's financial aid program will be able to tell you whether they have FWS jobs on campus. They'll also be able to direct you to FWS job postings. If you do get a FWS award, you should know that the annual maximum is $7,000, but the average award is much lower - around $1,465. As for how you use your work study money, you're free to do whatever you'd like with it. Your wages will go directly to you, unless you request that the money be sent to your school so it can be applied to charges for things like tuition, room, and board. A word of warning: if you spend your earnings on things that are not budgeted into your estimated cost of attendance, you could leave yourself with a "gap" between how much money you have, and how much money it costs to attend school. For example, let's say (based on the financial aid package I described earlier in the post) that all of my aid goes to tuition, room, board, and fees. I still have to pay for laundry, books, and transportation; that's what my FWS award ($1,465) is earmarked for. If I do something else with my FWS earnings (say, buy expensive concert tickets), I won't have the money I need to fund personal expenses. You do not want this to happen; your roommates will not be pleased if you have to bum quarters off them for laundry. Do You Have to Take a Work Study Job If You Have a Work Study Award? The short answer is no, you're under no obligation to take a FWS job. If a FWS award has been factored into your budget in your financial aid package, and you decide not to take a job, you could choose to live more frugally to lower your cost of attendance. This is a good option if you're planning on using your earnings to pay for personal expenses (like in the example I described above). You are also free to take on a non-Work Study job. Just be aware that earnings from a non-FWS job will reduce your federal aid eligibility if by 50% over $6,310. If you make $8,000, for example, your federal aid eligibility would decrease by $845. You won't see this decrease in aid eligibility from earnings at a FWS job. How Do You Apply? Now that you've learned all about the federal Work Study program, you know that it's a good option for students who are interested in working part-time while in school. You can apply for a FWS award by submitting a Free Application for Federal Student Aid, or FAFSA (get step-by-step directions here). Application deadlines for this program vary by school, but funds tend to be limited. It's best to apply earlier rather than later (e.g. submit your application early spring for the next academic year). Contact your financial aid office to check on detailed information on deadlines for FWS applications. Keep in mind that having a Work Study award doesn't guarantee a Work Study position - you have to apply for jobs once you're on campus, just like for any other part-time position. You still have to apply for FWS positions, but the good news is you'll get great application interview experience Planning Ahead: You Have a Work Study Award, So Now What? If you already have a FWS award, or think you might receive one, you'll find strategies for making the most of it in this section. Be Proactive Work Study jobs are often highly coveted. If you're planning on using your FWS award, start looking for jobs as soon as you get on campus. Check out your school's job database or career center. If a prospective employer participates in the Work Study program, they'll be incentivized to hire you if you notify them about your award. Budget Out Your Award It can be tempting to work a lot of hours at your FWS job once you start getting in those paychecks. If you have a smaller award amount, or if you work many hours, you could run out of your FWS money faster than you anticipate. If your employer has hired you specifically because you have FWS, they may not be able to afford you if you run out of funds. Step 1: How many weeks do you plan on working during the academic year? Subtract any summer or vacation time that you won't be working. Step 2: Assuming that your award is subsidizing 75% of your paycheck (this might vary), divide your total FWS award by (hourly rate multiplied by 75%). This gives you the total number of hours you can work for the year. Step 3: Divide the number you calculated in Step 2 by the number of weeks you calculated in Step 1 to get your average number of hours per week. Be honest with your employer about your Work Study Award. Chances are, she's had FWS employees before, and knows that you'll have to stay within certain earnings parameters. She may even have a budget to keep paying you after you run out of FWS funds, which is another reason to keep her in the loop. Track Your Earnings Once or twice a semester, it's smart to double-check whether your FWS award amount is where you expect it to be. This gives you the opportunity to catch and correct any mistakes (for example, if you've earned $1,000 but $2,000 has been deducted from your Work Study award). You should be able to check the status of your FWS award through your employer, or through your student employment office. FWS awards can change from year to year, especially if you report any outside scholarships or awards. This can be frustrating, especially if you find a FWS-only job that you really like. Be prepared to be flexible when it comes to budgeting out your Work Study job earnings. What's Next? If you're interested in the federal Work Study program, you should also learn more about other types of federal aid. After all, you'll only have to submit one application to be considered for all these different aid programs! Learn more about the Pell Grant, Direct Unsubsidized Loans, and Direct Subsidized Loans. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Who Are Guilt for School Shootings Essay Example | Topics and Well Written Essays - 750 words

Who Are Guilt for School Shootings - Essay Example Bullying can happen at school and also in the social media; it is perpetrated on sites such as Facebook or Twitter. The victim feels tortured and humiliated. The bullies are often school or classmates who have the intent of embarrassing or humiliating their colleagues. They do so by posting hatred messages about their victims on the internet. When that happens, the victim undergoes severe emotional pain. To make the matter worse, the victim finds it hard to remove such hatred messages from the internet. As a result, they feel the whole world knows about what has been said about them. Adults take little notice of such messages and their impacts. Thus, the perpetrators seek ways of revenging. They finally resort to attacking their bullies by shooting to end the pain inflicted on them.School shootings take place because the perpetrators do not value life. Their perspective of life is entirely distorted by their beliefs. In most cases, they face challenges in initiating social relationsh ips. For example, some of them do not have good friends. However, they desire to be sociable, but they encounter difficulties in initiating or sustaining social relationships. The potential friends may not want to associate with them. Peer groups also distance themselves from them. As a result, they feel isolated. At home or school, the parents or teachers may fail to notice the social isolation faced by such students. Thus, there will be no one to provide immediate solutions or strategies of overcoming the isolation. Therefore, the isolated students look for ways of punishing people around them.School shootings occur because the perpetrators have mental problems. Some perpetrators with anxiety feel that the world is against them. They tend to develop the fear of the unknown. They have the feeling that they are powerless and unable to change what happens in their lives. Other perpetrators with mania have impaired reasoning about the things that happen around them. They have the feel ing that other people hate them. They also have a fear of failing in everything they do particularly at school. Thus, they feel the only option at their disposal is to lash out at others to show or make them feel a similar pain.

Research methods and study skills Coursework Example | Topics and Well Written Essays - 2500 words

Research methods and study skills - Coursework Example The study relates the area of urbanisation with social relations at community level by focusing on social indicators associated with housing. The analysis dwelt in the pace of historical development in measuring the diversity house age in predicting the measurement of the relations associated with neighbourly social based on multilevel framework. The researcher used neighbourhood built and individual’s socio-demographic data as the controls to validate the finding (king, 2013). The meta-analysis study by Ewing and Cervero (2010) is built on the realisation that built environment and the use of automobiles are associated in many ways. For instance, the problems associated with climate change, dependence on oil, congestion within the cities, and sprawl associates with the urban designs and the planning, which prompts the locations and the states to use the concepts of built environment to bring sanity to the automobile use. The building of roads has not been in tandem with the demand of the travel. To achieve the objective of the study, the researchers determined the elasticity by computing the values for the individual studies selected and later pooled to generate the weighted average. The study found that variables associated to travel were inelastic when assessed from the built environment perspective (Ewing and Cervero, 2010). The method adopted by King to acquire the data for the study was survey. The source of the data was the Chicago community adult-health studies. The data obtained for this study involved respondents characteristics of the neighbourhood in relation to their physical and social status, the psychosocial and socioeconomic status. The most important factor that was put into consideration is the fact that the Chicago community adult health data has a clustered sampling framework. The framework is essential for facilitating the human development project in the entire Chicago neighbourhood. This means that getting the respondents

Cisco Systems: SWOT Analysis and Marketing Analysis

Cisco Systems: SWOT Analysis and Marketing Analysis Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Ciscos business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and SWOT analysis. One of the most vital and comprehensive marketing tools Ansoff Product-Growth Matrix has been implemented for Cisco, identifying its potential development, segmentation and diversification tactics. Porters Five Forces framework has also been included to derive five forces that determine competitive intensity and attractiveness of markets. Ciscos B2B and B2C segments are identified in conjunction with the marketing mix of product, price, promotion and place to support its marketing strategies in order to align it with its adopted business model. Introduction Cisco Systems Inc, a networking systems developer and manufacturer, was founded by two computer scientists at Stanford University in 1984. Cisco went public in 1990. Computers on local networks had not been able to communicate easily with computers outside that network, until Cisco introduced its first commercial router in 1986. Geographically dispersed networks of computers using different networking protocols, were able to be linked together by Ciscos multi-protocol router. Cisco quickly emerged a global leader in networking hardware, software and services, expanding to over 40,000 employees along with annual revenues of $23.8 billion by the end of 2000, although the economic downturn affected Ciscos 2001 revenues and compelled Cisco to layoff close to 14% of its employees (Massachusetts Institute of Technology 2001). Cisco Systems, Inc. is the global leader in computer networking for the Internet. Today, networks form an integral part of education, government, business systems and home communications. Cisco hardware, software and service contributions are used to establish the Internet solutions that make complex networks possible, enabling easy access to information anywhere, at any time, by individuals, organizations and countries. Additionally, Cisco has pioneered the utilization of the Internet in its own business practices and provides consulting services based on its experience and expertise to support other organizations around the globe. Since the companys inception, engineers at Cisco have promptly contributed in the innovation of networking technologies based on Internet Protocol (IP). This tradition of IP innovation endures with the evolution of industry-leading products in the core technologies of switching and routing along with advanced technologies in areas like home networking, security, IP telephony, storage area networking, optical networking, and wireless technology. Cisco offers a broad range of services, including technical support and a dvanced services in addition to its products. Cisco markets its services and products, both directly through its channel partners as well as through its own sales force, to service providers, commercial businesses , large enterprises and consumers. Social responsibility and customer focus are the core values on which Cisco operates as an organization (Cisco Systems Inc 2004). Over time, Cisco has proved its ability to successfully capture market transitions. Commencing in 1997 with the certainty that voice and video would all be converged to one, proceeding to the Network of Networks in 2000 and the network becoming the podium for all related web technologies and the base of customer solutions along with the most recent market transition of collaboration and Web 2.0 technologies. At Cisco, product offerings evolve as per market transitions only to best meet customer requirements. Cisco has emerged from Enterprise and Service Provider solutions to recognizing and approaching customer needs in numerous other segments including Small, Consumer and Commercial. To a large degree, the network has evolved to into a platform for providing one transparent and seamless customer experience. A key aspect of Ciscos culture is connecting and collaborating with others to make the world smaller through innovative technology and use it to enhance life experiences. Thats the Human Network a place where everyone is connected. (Cisco n.d.) Market Orientation Jaworski and Kohli (1996) defined market orientation as the organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization-wide responsiveness to it. Customer and Market Focus In recent years, market-driven organizations have begun to evolve as the new industry giants. The market-driven formula for success in todays marketplace is to produce the right product at the right price at the right time (Bill Barrett 2001). The right product is the one that solves the customers problem and delivers the highest value. The right price is what the customer is willing to pay. The right time is when the customer needs the product. Customer needs and priorities are continuously changing. Therefore, an organization must know how customers wants, needs and values emerge over time to be successful. To gain the desired knowledge of the customer, an organization must focus on the current and prospective markets and customers it serves and put the customer first in every aspect of the organization. Marketing-orientated companies focus on customer needs (Jobber 2007: 6). By including the customer in an organizations mission and goals, market-driven organizations make providing value to the customer a top priority. This commitment to the customer is evident in Cisco Systems mission statement: To shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners (Cisco n.d.) Ciscos market focus begins with its emphasis on delivering unprecedented value to its customers, as well as other stakeholders, including employees, investors, and environmental partners. Ciscos mission statement is consistent with market-driven perspective of serving the objectives of all the stakeholders (Bill Barrett 2001). We believe Ciscos market orientation emphasizes continuous improvement of the processes since information gathering is one of the main characteristics of a market driven organization. As the market demands and customers requirements change continuously, it is extremely essential for such organizations to gather relevant data in all environmental sectors competitive, political, cultural, economic, technological, human resources and most importantly the consumer. Thus, it can be said that Ciscos orientation is rightly aligned with its mission statement./p> Relationship Strategies The market-driven concept suggests that putting the customer first in all aspects of an organization results in satisfying all stakeholders, which challenges the belief that multiple stakeholders often have conflicting goals. Market-driven organizations use relationship strategies to form partnerships and alliances with stakeholders to create synergy and minimize or eliminate conflicting goals. Cisco Systems has formed strategic alliances with suppliers and customers to deliver a customer-centric, total solutions approach to solving problems, exploiting business opportunity, and creating sustainable competitive advantage for our customers (Bill Barrett 2001). Cisco and its partners recognized that their products and services, combined with those of suppliers and customers, created a total solution that was more valuable than the sum of the individual pieces (Bill Barrett 2001). The most fundamental way in which Cisco views its strategy is around the idea of change, and how change aff ects customers. Essentially, it believes that market transitions that most affect customers define competitive opportunities. Change is recognized as endemic and adaptation considered to be the Darwinian condition for survival (Jobber 2007: 6). Cisco prepares for market transitions by listening to customers and by taking risks, innovating and investing 3-5 years in advance of a major transition in order to capitalize on it before competitors when the transition is realized in the market (Cisco n.d.). Ciscos vision and innovativeness can be clearly seen from the above statements that promote its connoisseurship in computer networks and the recent developments of the Internet. Its ability to anticipate and prepare for such market transitions is the key plot of its customers and its own success. Changing needs present potential market opportunities, which drive the company (Jobber 2007: 6). Cisco makes every effort in its power and scope to work towards its vision by its innovativeness which has provided enormous potential market opportunities. This approach is by far one of the largest contributors to its success in the Silicon Valley amongst its competitors in the industry. It has led to Cisco being one of the big names among industry giants like Microsoft, Apple, Sun Microsystems etc. Elements of Market Orientation Customers guide where we go and we stay ahead of market shifts so that we are ready to help our customers evolve, as their industry evolves (Cisco n.d). The customer centric approach is vital to the product development at Cisco. It signifies the presence of market orientation in the organization with respect to the customers needs and requirements that form the basis of marketing strategies at Cisco. Some of the most influential market orientation elements are strategies based on providing value for customers, rapid response to negative customer satisfaction, immediate acknowledgement to competitive challenges, and speedy detection of changes in customer product preferences (Pelham 2000). Cisco has been concentrating on the consumer markets as part of their marketing strategies. It transitioned itsLinksyssubsidiary into a dedicated consumer business group, formed a consumer-focused council, and made key changes in the way it builds consumer products. This change has accentuated Cisco s efforts in building brand awareness among customers worldwide. Cisco has tried to adopt a unified approach to consumer market since it acquired Linksys, a home networking company. It can be seen as a strategy based on creating value for customers and its focus on the much fragmented home networking segment where Cisco had expansion plans due to its belief in home networking being on the cusp of a major market transition. Cisco Business Strategies Reaching Market Adjacencies through a New Management Model Cisco business strategy for the fiscal year 2009 was to address not less than 30 market adjacencies, and they concentrated mostly in those areas where the networking technology and protocols have not seen widespread adoption (Chambers 2009). Emerging markets like India and China have provided Cisco ample growth opportunities and value for their customers and shareholders. In order to capture these opportunities, Cisco requires to move with speed and thought leadership. To accomplish this, they have a new management model based on Councils and Boards which will collaborate to set a long term direction for their business strategy. The council and board members decisions will help the organization to ensure that the goals are aligned throughout the company (Chambers 2009). Capturing Market Transitions Ciscos success also comes from capitalizing on market transitions before they occur. Their goal is to capture these market transitions faster than their competitors by identifying the technologies which play a crucial role in the future of communications and Information Technology. Acting on this differentiated strategy, they made multiple acquisitions in fiscal 2008 2009 (Chambers 2008) including wireless, unified communications and security technologies. Cisco continues to grow through internal development, acquisitions, their global partnerships, and cross-functional teamwork. One area of their differentiated strategy includes a goal of growing each product category in their advanced technologies to capture $1 billion-plus in annual revenue and the number-one market position (Chambers 2008). Providing customer satisfaction is one of Ciscos core values. Creating sustainable customer partner ­ships is a crucial part of Cisco strategy and provides invaluable insight into market tr ansitions. In addition to their technology, Ciscos knowledge of economic development, education, government, healthcare, national security and public safety issues has increased customer trust in Cisco (Chambers 2008). Being close to their customers is they believe the best way to uncover opportunity for the next market transition, long before it becomes obvious to others. Sustained Differentiation across Customer Segments and Geographies Ciscos strategy is made upon four pillars: To capture customer driven market transitions by identifying, investing and positioning. Constant innovation which is enabled through building, buying or collaborating with their partners. Cisco differentiated market approach with their ability to bind together both their business architectures and the technology. Prioritization of initiatives and cross functional teamwork that drive execution across customer segments, products, geographic theaters and value added services. Ciscos differentiated strategy has evolved based on their customer requirements to create sustainable differentiation in the industry and better serving of the needs of all their customers (Chambers 2007). Cisco is continuing to expand their services, product offerings and distribution capabilities to the strategic market. Small and medium sized businesses are increasingly taking on networking technology as they realize efficiencies from their investments in Ciscos products. With the use of efficient networking hardware and software products, SMEs have discovered new ways to work effectively and efficiently (Chambers 2007). From a geographic perspective, Cisco was pleased with the strong and balanced performance they achieved in their four largest theaters. These include European Markets, United States and Canada, Emerging Markets and Asia Pacific. Perhaps Ciscos greatest geographic success of fiscal 2007 was their Emerging Markets Theater, where their revenue grew by 39 percent on a yearly basis (Chambers 2007). Cisco believes that its business processes and collaborative approach to their emerging markets sector have significantly contributed to its growth. Cisco Channel Strategy Cisco is partnering with best in class providers to ensure that their customers receive the highest standard of support and the solutions for its products (Cisco 2009). They consider their partners as an extension of Cisco and their partnerships are truly based on long term commitments and mutual benefits. Cisco is creating market growth through their direct investments, in conjunction with the investment in partnerships which allows them to expand their knowledge, visibility and experience in new technologies. Ciscos strategy is to actively invest in all the major technology segments on a global basis. As with acquisitions, all the investment targets are thoroughly examined and analyzed for both their business and technology. Below are the Cisco acquisitions for the fiscal year 2009 (Cisco 2009). Set-Top Box Business of DVN (Holdings) Ltd.-November 2, 2009 DVN has major operations in China and they are the market leader in digital cable solutions. DVN shares Ciscos vision of performance, scalable and services-rich cable interactive platform extending into every home.Market opportunity for Cisco with this acquisition is cabling solutions. ScanSafe, Inc.-October 27, 2009 The company ScanSafe is a market leader of software services and they provide web security solutions for global enterprises as well as small businesses. By this acquisition Cisco can lead as provider of on-premise content security and their market opportunity from this acquisition turns out to be network security. Starent Networks, Corp.-October 13, 2009 Starent Networks is a leading supplier of IP based mobile infrastructure solutions, targeting mobile and converged carriers. According to Cisco there is an active investment in this market by the service provider, since the global mobile data traffic is expected to double every year. The market opportunity for Cisco with this acquisition is mobility. Tandberg-October 1, 2009 Tandberg is a global leader in video communications. They have a broad range of world class video endpoint and network infrastructure solutions. So with this acquisition, Cisco will expand its collaboration to offer more solutions to a number of customers further accelerating market adoption globally. Tidal Software, Inc.-April 9, 2009 Tidal Software is the creator of intelligent application management and automation solutions. This acquisition will advance Ciscos data center strategy by enhancing product and service delivery offerings. Pure Digital Technologies Inc.-March 19, 2009 Pure Digital, are creators of the best-selling Flip Video brand. They are pioneers in developing consumer friendly video solutions and with this acquisition Cisco can expand in the media enabled home solutions segment and capture the consumer market transition to visual networking (Hooper 2009). Richards-Zeta Building Intelligence, Inc.-January 27, 2009 Richards-Zeta Building Intelligence Inc, they are leading provider of intelligent middleware technology that enables businesses to integrate building infrastructure and information technology (IT) applications over a common Internet Protocol (IP) network, resulting in improved efficiencies, greater energy savings and a reduced carbon footprint. Ciscos market opportunity with this acquisition is physical network security. The Next Market Segmentation for Cisco Cisco has been targeting towards getting a two digit sales growth from the telecommunication sector for the year 2009. Cisco is a market leader in the telecommunication sector and they are very optimistic to realize the target. For Cisco, telecommunication sector is one of the massive market segmentations for their products, especially in the IP technology. Cisco launches 2 to 3 solutions periodically for their technology which consists of updates or some added features as extensions of their current products (Yulyanto 2009). Cisco Key Success Factor After only a few years of its foundation, Cisco became a powerhouse in network technology. It was largely unfamiliar to the average consumer until the dot-com explosion, which resulted in a large customer base, such that it became worthwhile to reach potential decision-makers in a variety of ways. The arrival of the Internet as a ubiquitous part of our lives meant that increasing numbers of small businesses and average consumers rapidly became a part of Ciscos customer base. Both market segments contribute to the addition of extra computers, whether for new employees or for family members who want to surf the web simultaneously, which has driven the demand for simpler networking products that even a non-techie can set up. In fact, sales to small and medium businesses accounted for approximately 20 to 30 percent of Ciscos US$ 18.878 billion in revenue that ended in July 2003 (Cook 2004). While the late 1990s and early 2000s saw an explosion in large computer networks as companies upgr aded their infrastructures or simply set them up for the first time, the next several years likely saw a huge jump in small networks, thanks to the ability of Wi-Fi to share a single broadband connection with several computers without the need to drill holes or run Ethernet cables (Cook 2004). The Impact, Positive and Negative, of the Organizations Marketing Mix Marketing Mix Marketing mix is defined as the tactical tools that the marketers use to implement their strategies mixing the controllableelementsof aproducts marketing plan which arecommonly termed as 4Ps: product,price, place and promotion (Kotler 2008: 202). These elements are adjusted until a balanced proportionis found thatservestheneedsof the customerswhile generatingoptimumincome. Product Product can be defined as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organizations and ideas (Kotler et al. 2008: 539). Ciscooffers a wide range ofproductsand networking solutions designed for enterprises and small businesses across a variety of industries. They are also addressing their customer requirements in many other segments including commercial and small business. The network has become a platform for providing a transparent customer experience (Insight 2009). Managing the Product Mix Positioning and Repositioning A well planned and executed brand repositioning helps Cisco to increase their brand value along with sales. Cisco is very closely aligned with their corporate strategy, regular investments in their brand positioning or repositioning to always renew the brand significance and maintain its connection with their customers. By brand positioning Cisco has gained enormous benefits as shown below: Brand Measure The branding campaigns conducted by Cisco have lifted its brand equity and helped it to gain shares and grow sales. This has also helped them to strengthen their overall brand recognition and exceed the averages on core brand measures. After the campaign launch, Cisco has been positioned into the security space by lifting their IT security brand consideration by 54% among their tech audience in six months (Slideshare 2008). Ciscos success brand repositioning depends upon their close alignment with their overall corporate strategy which includes product positioning, channel/alliance strategy and acquisitions (Slideshare 2008). Market Share Cisco has strengthened its dominant share in the core market by 72% in switching and 80% in routers. It has also expanded their share in the new products by 6% in messaging applications, 41% in web conferencing and 21% in the video conferencing segments respectively (Slideshare 2008).The market share has been increased for the entire r ange of Cisco security products including their firewall applications, VPN and for secure routers. Jobber (2007: 405) explains Product Strategy as: The emphasis on product portfolio analysis is managing an existing set of products in such a way as to maximize their strengths. But companies also need to look to new products and markets for future growth. A useful way of looking at growth opportunities is the Ansoff Matrix. Cisco Ansoff Analysis Market Penetration Market penetration is the fundamental method of a growth strategy in which the business focuses on selling current products into existing markets. It maintains or increases the market share of current products, restructures mature markets by driving out competition and increases the usage by existing customers (Tutor2u 2009). Acquiring competitors may be one of the major ways of gaining market penetration. It may also be achieved by more aggressive ways of promotional campaigns, supporting it with a competitive pricing strategy and dedicate more resources to selling products. Cisco is known for its innovative products and introduction of those products into the market before its competitors that helps in generating mature markets. Its products like Cisco Catalyst 6500 Series Network Analysis Module, Cisco 7600 Series routers, Cisco Catalyst 6500 Series Firewall Services Module and many other products have already captured the market (Cisco 2009). It is increasing the market share and customer loyalty through social networking sites, blogs and public interviews. Its main strategy to penetrate the existing market is through acquisitions. It acquired Audium Corporation in June 2006 that gives it opportunity to penetrate into the IP enabled voice telephony market, Cognio, Inc in September 2007 through which it entered into wireless networking, Nuova Systems, Inc in April 2008 that gives it chance to enter into data centers and ScanSafe, Inc in October 2009 that helped Cisco to capture the network security market (Cisco Systems 2009). Market Development Market development can be essentially termed as a growth strategy where the business aims to sell its current products into new markets. Such a strategy can be achieved by venturing into new geographical markets, new product dimensions and new distribution channels. Alternatively, different pricing strategies can be adopted to attract customers and create new market segments (Tutor2u 2009). Cisco recognizes the common strings that exist between sales, engineering, security and marketing groups. Once the main links are identified by its RD Team, it tries to build a suitable interface between the groups which contributes to the companys market development. Develop, Partner or Acquire is the 3 Tier strategy followed by Cisco. It teams up with industrys major companies and then provides persuasive offers to the customers. WirelessLANs, content networking,storage networking, voice over IP and Metro IP includingoptical networking are the extended product dimensions for market development ( Cisco 2001). In addition to this, Cisco is attempting to establish its marketing presence in other potential geographical locations like China, Saudi Arabia, Pakistan etc. Product Development Product development can be defined as a strategy where a business seeks to introduce new products into current markets. It requires the development of new competencies and new products which may appeal to the customers (Tutor2u 2009). Existing product lines may be extended to provide existing customers with greater choice. Cisco sets vision and then makes its strategies to achieve its targeted goals. Its strong RD capitalizes the current market situation and then provides customized business solutions according to customer needs and further plans for new products. Cisco has identified four key requirements to increase acceptance in the business world: security, availability, quality of service, and reliability (Payataqool 2009). Diversification Diversification is the advancement strategy where a business introduces new products in new markets (Tutor2u 2009). This strategy involves high risk since the business targets markets where it has no or very little experience. Cisco has started its diversification in the emerging countries that extend from Russia to the Eastern Europe and Middle East that will also include Africa and Latin America. Industries in developing countries still use limited technology despite of having concentrated wealth, less government transparency and the customers willingness to use the most advanced and high tech products and services. The company not only targets to supply advanced networking equipment but also focuses on the target countrys revolution. Cisco has successfully initiated transformation projects in Chile, Turkey and South Africa as part of its diversification strategy (Deign 2009). Managing product over time Product Life Cycle With the dynamic state of todays economy, an organizational change should not only adapt to the current climate, but it must also encourage growth (Wrage 2009). Cisco has followed this by moving from a traditional silicon based organization to a lifecycle business model. These changes are challenging for Cisco since they have more than 60,000 plus employees supported by their 46 data centers worldwide. This new life cycle consists of six separate stages: In the prepare phase it determines the business case and the project requirements. Plan phase develops the detailed project plan describing the resources and responsibilities. In the design phase it details the alignment of business goals and the technical needs. Implement phase delivers the new capabilities with the integrations. Operate phase monitors and reviews the implementations. Lastly, the Optimize phase has a continuous improvement activity of the existing processes (Wrage 2009). So with these steps in place, Cisco has start ed progressing into an organization that is best suited for the service-oriented network infrastructure organization making the cost savings and efficiency a reality (Wrage 2009). Promotion Promotion means activities that communicate the merits of the products and persuade the target customers to buy it (Kotler 1999). Promotion is one of the factors which influence the buying behavior of the customer. It helps to inform people about the product and its usage. Cisco is using many means of introducing their products in global markets. They use advertising as the main tool to introduce new products and to connect with potential customers. They advertise their new products and services through public relationship, direct marketing, internet and online promotions. Cisco also uses the social media channels such as networking and blogs as a tool to promote and to extend their products to the larger audience. Cisco follows the following elements for their promotion strategy: Direct Marketing As stated by Peter Drucker (2009), Marketing is not a function; it is the whole business seen from the customers point of view. Direct marketing captures the customers by avoiding intermediaries. Cisco uses various methods to promote their product such as direct mail, telephone, telemarketing, e-marketing and other tools to directly communicate with the customers. Cisco conducts various direct marketing campaigns such as online shopping, cable television infomercials, which helps them in getting the direct response from their target audience and also to meet their demand generation goals. Advertising Advertisement can be defined as Any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor (Armstrong, Kotler 2009:383). Cisco can be grouped under the product oriented advertiser category, which highlights product features, their services and price through various advertising channels as internet, magazines, television and by e-marketing. AIDA Model AIDA is a model generally adopted by the sellers to stimulate the purchase decision of the customers. Attention The element attention, describes the stage where the brand manages to obtain customer attention, informing the customers about the product. This could be either a positive or a negative attention. The next step is to build a relationship with customers by means of advertising which is a prominent tool in the marketing mix. The product is then launched in order to encourage the customer decision of buying the product. Interest In this stage, it generates the confidence in the buyers about the products that company plans to promote. The seller then explains how this product will meet the customers requirements. Cisco as a brand has interested its customers and built the confidence in the buyer about their product interests the customers. Desire In this stage the seller inspires the customer towards the product and then relates the products to their needs. Here, advertising strategies are best suited. Since customers have the choice of choosing their configuration, it stimulat es the desire to purchase the product. Action This phase deals with persuading the consumers to buy the product and explain them the immediate benefits of the product. Advertising and direct ma Art Therapy: Benefits and Applications Art Therapy: Benefits and Applications Psychology and art therapy might have been in use to heal from thousands of years, for instance, in the 7th century Vaghabhatta in his Ashtanga Hridaya narrates as â€Å"Obeisance be, to that unique, unparalleled, rare physician who has destroyed, without any residue, the diseases like lust, anger, greed, arrogance, jealousy, hatred, fear and many such bad emotions† hinting on psychological treatments and awareness that were existing. Concurrently almost at the same period, The Chitrasutra of the Vishnudharmottara Purana, in his discourse on Indian painting details on various schools, techniques and ideals, significantly, he prescribes art is a form of emotional communication and a healing process. He says: Painting cleanses the mind and curbs anxiety, augments future good, causes the greatest delight, kills the evils of bad dreams and pleases the household deity (Kalmanowitz, Potash, Chan, 2012: 192). These ancient scholars, though have specified these therapies did not expl icate the details as the fields were out of the scope of their literature purview; however, they have left behind remarkable evidence on these therapies. Therefore, it is apparent that Indians worked with the awareness of art’s therapeutic benefits, which can be adverted to as an established concept of art therapy. Kramrisch proclaims that Chitrakara often admits that the knowledge of Vishnudharmothara is a mere transference of the knowledge he pursued from Indian lineage repeated and compiled from older sources [does not mention whether the older source was in the form of text/ verbatim/ training. Nevertheless, it shows the theory was pre-existing prior to the 7th century] (Kramrisch. S 1928: 4). A substantial research remains open for any further literature review and literature search for more details on these supposedly lost therapies. Clinical interventions hinder the healing process, especially in children on the contrary, adapting non-verbal method, e.g., ‘art’ is considerably accommodating. In need of psychologists providing fair and non-verbal communication to assess children The Universal Nonverbal Intelligence Test (UNIT; Bracken McCallum, 1998a) was developed to help multi-cultural and multi-lingual populations and children who have sensory limitations, learning disabilities, psychiatric conditions, and various language-impairing neurological disorders (Reynolds, R. C. Kamphaus, W. R. 2003: 254). Further regarding psychotherapy techniques it is also mentioned that â€Å"all these methods have a number of fundamental limitations† (p. 15). The atmosphere is utmost important for children. Art studio is more welcoming and enables children to believe that they can carry through something over there, while the clinical environment is fearful and fretful (Councill T., 2003, 208). Staricoff in her exhaustive research review[1] (Arts in Health: A review of the medical literature cites nearly 400 papers showing the beneficial impact of the arts on a wide range of health outcomes) summarizes her findings as commitments with local artists and museums can show a significant improvement in medical students. Foreword by Peter Hewitt acknowledges that Artists are well aware regarding the positive impact and benefits of their works in healthcare centers. Art of medicine can be enriched with responsiveness, consciousness, and thoughtfulness by combining art based activity in medical students[2]. Visualizing the art works can improve observation and understanding skills of students during medical training[3]. Art making, aesthetic improvements and installations can be worthwhile during treatment as they reduce the anxiety, provides a positive response to the treatment and speeds up the recovery, thereby reducing a prolonged treatment and increased expenses[4]. All these research reports show that art directly benefits the patient, staff, medical students and families. Art is vital for effective medical training and treatment. Neuroscience has shown amazing advancements using art that does not rely on theoretical explanations or interpretation, e.g., fMRI (functional magnetic resonance imaging) observes direct variations in the brain’s network during visualization[5]. Observing or producing visual art reduces the distress by opting positive distraction from negative feelings and thoughts thereby promoting health benefits[6]. Many scientists explore the use of art; such scientists illustrate and publish more advanced, highly cited research than the average scientists who are not involved in visual arts[7]. Hence, art making not only plays its role in healing but also places itself in the intellectual science camp. This article is intended not to go against art psychotherapy or psychotherapy, but unfortunately, though we have copious evidence on the direct benefits of art, art therapy display predilection towards psychotherapeutic benefits. The concern is in the present situation of art therapy, where art is observed as parasitic on psychotherapy since it believes nothing can be achieved without verbal communication. On taking the risk of compromising with psychotherapy, this article questions whether we have lost the concept of â€Å"Art as therapy†? Have we sacrificed the essential values, viewpoints and integrity of art in the process of reconciling art and psychology? Is it a sacrifice made merely to get recognized as a scientific field? The benefits of art have been discussed throughout the art history, philosophy, psychology, and anthropology literatures. In Dissanayake’s point of view the relationship between evolution and art is assessed sometimes as crucial to survive by making special. Culturally primitives use to pass on the morals and information. Psychologically, they use to relieve from the anxieties of uncertain life (Dissanayake 1992a as cited in Kaplan 2000: 59). Kaplan argues that by enabling language development, creativity, problem solving skills, self-esteem, and mental reparation visual art can support our well-being (Kaplan, Frances, 2000, 62). Art therapy Art therapy has emerged as a prevalent therapeutic module and has a long history of several decades. Art is a powerful tool in communication that can be used to understand emotions, stress and in-built complexities of people. The ability to reduce anxiety, resolve life’s struggle and enhance life without any age bar has elevated art into the realm of therapeutic forms, be it spiritual healing, medications, play therapy, neuroscience, etc. (Malchiodi, 2003, ix), getting involved with the practice of art making improves observation, hand and eye coordination, perception and brings in relaxation and reparation, overall well-being is observed due to the art’s nature of self-soothing (Malchiodi, 2003, 353). In art as therapy it becomes difficult to provide dynamic therapeutic benefits as the client needs to have a rudimentary skill of making art (Nucho 2003: 14), similarly, clients without rudimentary skills of art making may face difficulty in producing their mental discrepancies in art psychotherapy (Nucho 2003: 14), and nothing happens without discourse (needs reference). A further related problem of the art psychotherapy approach is that art work and observations are linked to comfortable explanations made by clients, these descriptions, nevertheless man stem from ignorance, insecurity, uncertainty, cover ups and disparity that a client might possess or poses. Miller without seeing any progress in mentally ill adults from insight-oriented art psychotherapy engaged them in loosely structured art activity which was more satisfying and rehabilitative (Kaplan 2000: 99). This means that in art psychotherapy the evidence supporting empirical research processes, adds little to what can be described, is difficult to disprove and often involves a circular explanation of the relation between art and psychotherapy. Such explanations are of little value, because they fail to enlarge upon what is already known and established in psychotherapy and keeps one in confusion regarding what art can provide more than the benefits of retrieving images for clinical psychol ogy purpose. Not necessarily by means of art psychotherapy, but treatment would any way happen through psychotherapy counselling, as art psychotherapy strongly believes in discourse and its attributes, which leads one to question the subsistence of art psychotherapy concept. Science fails to analyze why a person has depicted a certain image when the circumstance of action and depictions controls the mood and brings out false positive response from the client. Human beings are tuned to oppose the personality analysis whenever they feel discomfort, they refuse to open up or select to feed negatively. Rather than depicting the primary mood disorder, they prefer to depict unaccomplished desires, hoping for mercy and/or fulfillment. This leads to wrong assertion. Crazy artists and suiciding psychologists It appears to be too simple to say that art as therapy is therapy by itself, a self-healing process, or an auto reparative tool. Often the concept strikes to get to its point. For e.g., Regarding addiction and art, the disgraceful act of being addicted can be resolved by involving in art activities (Santora P. B., Dowell, M. L., Henningfield E (Ed), 2010, 6) these, points get blurred as we question what about those crazy drug addict artists who could not cure themselves in the procedure of creating artwork? Does art have self-healing capacities? Can a common man win through art where world renowned artists failed? These questions may make us turn back to psychology, but Tori DeAngelis[8] says â€Å"several studies support the idea that psychologists may have an elevated risk for suicidal ideation and behavior compared to general population†. An astonishing percentage as high as 40 to 60 percent of psychologists faced disruption due to work load, anxiety and depression was reported by A 2009 APA survey, such instances affect clients and psychologists are insufficiently prepared to deal with distressed colleagues comes as a blow in the discipline of psychology. J. S. MAUSNER and R. C. STEPPACHER[9], conducted a study, where weirdly a doubtful, anxious and unsuccessful career were major reasons of psychologists committing suicide. Later, the initial impact of being unsuccessful many people starts planning to die and psychologists are not left behind. Swiss psychiatrist Hermann Rorschach (1884–1922), whose ink blot test is prominently popular could not wait to see his work propel, with all the drawback of financial blockage, he reduced his inkblot prints to 10 numbers, the failure of his publication made him to die committing suicide. (Schultz, P, D, Schultz, E, S, 2005: 19). Likewise, we have witnessed Suicides of noted psychologists Michael J. Mahoney, PhD, in 2006, and Lawrence Kohlberg, PhD, in 1987. Reference As an example of addiction Freud encouraged cocaine and he himself was a cocaine user, his biographer Ernst Jones says Freud use to smoke up to twenty cigars a day in the process he developed cancer and begged his physicians to down him[10]. Further, what about the psychologists who suicide one after the other†¦. Why couldn’t they heal themselves as similar to artists who were not cured by their art at all? Did those artists with the process of art, live long being addicted rather than committing suicide? Art definitely has something to present at least the urge to live. Dr Staricoff quotes Swedish research showing that â€Å"engagement with the arts is associated with longer life expectancy† (Staricoff, 2004, 2). What art can afford us and what we can obtain will remain unrevealed till we get pitched to this marvelous concept of art. Reward processing makes a specific contribution to the neural processing of visual art, that artistic status alone is enough to instantiate reward processing, and that the brain thus responds to art for art’s sake[11]. The art instinct therefore has been eternally planted in the heart of man. Art provokes happiness when one lives merrily, and when one is in pain, yet it provokes the happiness by removing the deep rooted grief of the soul, hence it is impossible to destroy the art and appreciation that is imbibed in a man (Davar F. C., 1935, 2). Without readiness, and self-preparedness any therapy would fail in producing beneficial results. What seems most important to remember is that the art made in therapy is not only a source of information for the therapist; it is also a mirror for the youngster, as Edith Kramer once wrote, â€Å"Paintings are valuable not so much because they can tell the adult something about the child, but also because the very act of creating helps the child to learn something new about himself. This process of self-discovery and self-acceptance through art is the core of art therapy† (Rubin, 2005, 120). Unclear and blur mental images become clear and meaningful during art therapy course (Rubin, 2005, 153) and this brain game is not possible, without client’s willingness and enthusiasm which is raised by the foreseen pleasure of creating art itself. All these creative people and psychologists were all aware of their situations, an artist who is addicted need to divert his art activity into other courses of artwork; a psychologist with problems need to confer with other therapists. It was like a story of a fish which decided to lie in the same pond without caring for its spirit, though picked back, time and again, it got back to the same pond where there was no enough oxygen, it was the problem of that fish which cannot be generalized with all those fishes in the sea. [1] Arts in health: a review of the medical literature- www.artscouncil.org.uk [2] Jo Marie Reilly; Jeffrey Ring; Linda Duke. Visual Thinking Strategies: A New Role for Art in Medical Education, Fam Med 2005; 37(4): 250-2. [3] Jasani SK, Saks NS. Utilizing visual art to enhance the clinical observation skills of medical students. Med Teach. 2013 Jul;35(7):e1327-31. [4] Studies show that incorporating the arts can save money, improve the patient experience and do a lot more. http://www.ucira.ucsb.edu/why-we-need-the-arts-in-medicine/ [5] Edward A. Vesse, G. Gabrielle Starr, and Nava Rubin, Art reaches within: aesthetic experience, the self and the default mode network, Front Neurosci. 2013; 7: 258. [6] Lankston., Cusack., Fremantle., Isles, Visual art in hospitals: case studies and review of the evidence, J R Soc Med. Dec 1, 2010; 103(12): 490-499 [7] Daniel Gurnon, Julian Voss-Andreae, and Jacob Stanley, Integrating Art and Science in Undergraduate Education, PLoS Biol. Feb 2013; 11(2): e1001491. [8] DeAngelis, Tori 2011: 19 [9] J. S. Mausner and R. C. Steppacher, Suicide in professionals: A study of male and female psychologists, http://aje.oxfordjournals.org/content/98/6/436 [10] http://psychology.about.com/od/sigmundfreud/tp/facts-about-freud.htm [11] Simon Lacey., Henrik Hagtvedt., Vanessa M. Patrick., Amy Anderson., Randall Stilla., Gopikrishna Deshpande., Xiaoping Hu., Joà £o R. Sato., Srinivas Reddy., and K. Sathian. Art for reward’s sake: Visual art recruits the ventral striatum. Neuroimage. Mar 1, 2011; 55(1): 420–433.